Be transparent and build your employer brand

In 2020, the trend is to have a strong understanding of your culture and employees that allows you to recruit talent with a range of profiles, experiences and personalities as well as values and beliefs aligned with the corporate culture.

– Marie-Claude Trudeau, 2020

Potential candidates are no longer interested in working for a superficial organization that has cobbled together a generic job offer for the sole purpose of reaching the widest possible audience.

Nowadays, everything has to be personalized, including your school board’s DNA. Job seekers are looking for a genuine representation of who you are and what you believe in. They want to work for an organization whose values and beliefs mirror their own.

It is to your advantage to be as authentic as possible in your relationships with the next generation and developing your employer branding strategy is a good way to go about it.

By Marie-France Gaumont
Consultant and employee experience expert