Expert advice

In a world where personalization of services has become the norm, aligning the description of job opportunities to the targeted audience is of utmost importance. Over the years, employers of the education sector have become quite adept at writing comprehensive job descriptions for vacant positions. The problem is that most job descriptions for teaching positions are all alike, making it challenging for the applicant to fully appreciate the culture of a school district.

With more parents choosing French Immersion and the need for qualified FSL teachers increasing, it is imperative that promotional material address the regional context and as such, move beyond the description of the role of the teacher and descriptions of schools. The RCDSB FSL Recruitment video presents programs in a way that highlights our unique geography, green spaces and  access to the outdoors. Other promotional materials focus on living in Renfrew County, notably, real estate costs.

With the current teacher shortage, which is even more pronounced for specialized areas such as FSL, qualified teachers have the upper hand and can be selective. Beyond the promise of employment, school districts must promote a lifestyle that allows potential employees to see the opportunities to flourish professionally and personally.