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Indiana Football Team Introduces New Game Day Experience: ‘B-Town Boulevard’
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Indiana Football Team Introduces New Game Day Experience: ‘B-Town Boulevard’

BLOOMINGTON, Ind. – A new gameday experience called “B-Town Boulevard” is coming to Indiana football games during the 2024 season.

It will be located on the south lawn outside Memorial Stadium and will include free and paid fan experiences. Indiana has eight home games this season, beginning Aug. 31 against Florida International.

According to a press release from Indiana Athletics, B-Town Boulevard opens to the public two and a half hours prior to kickoff with a festival-like pregame atmosphere that includes a concert stage with live bands, food vendors, an outdoor bar, and family-friendly games and attractions. Enjoy special performances at each game by the Marching Hundred, RedSteppers, and IU Cheerleaders. Fans can purchase the latest game-day apparel and merchandise at the IU Team Store inside B-Town Boulevard. B-Town Boulevard closes just prior to kickoff.

Indiana is also offering two ticket packages that give fans the experience of tailgating on B-Town Boulevard.

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