Introducing IC Tech: Ideas Collide’s New B2B Technology Marketing Division

Phoenix, AZ, Aug. 15, 2024 (GLOBE NEWSWIRE) — Ideas Collide, a full-service marketing and communications agency, has launched IC Tech, a new division dedicated to delivering top-tier marketing services to the technology industry with an emphasis on B2B technology marketing.

As a dynamic, custom marketing agency focused on B2B and B2C channels, IC Tech currently provides global technology brands with insights, creativity, and digital experiences to drive end-to-end growth for technology leaders. The agency leverages twenty years of experience to support B2B and technology companies locally, nationally, and globally.

This strategy builds on the agency’s extensive experience in the technology sector and its pioneering work in AI, notably through Botco.ai, founded by Rebecca Clyde, partner and co-founder of Ideas Collide. It is also the result of significant investments in AI and business intelligence technologies that have led to growing services and innovative methodologies benefiting dozens of B2B technology clients.

Tailored to meet the fast-paced world of technology and the adaptability and innovation required to best serve businesses in this space, these specialized tools and services have been helping marketers innovate and deliver results while staying agile and ahead of changing demands.

“We’ve seen a tremendous shift in the way technology companies and large enterprise organizations need to interact with their multi-channel customers,” said Matthew Clyde, President and Founder of Ideas Collide. “Our focus on data insights, personalization, integrated content, and audience engagement through automated, AI-driven solutions allows us to create highly effective marketing campaigns that resonate on a deeper level.”

IC Tech: a new business unit Offering top-level services to brands and technology companies

IC Tech is a sub-brand of Ideas Collide, created to enhance technology marketing (focused on B2B audience channels) and help clients stay ahead in today’s disruptive and complex business environment. This division represents a strategic investment for technology clients and leverages our knowledge and experience working with and alongside technology marketers and brands for over 20 years.

With IC Tech, Ideas Collide dedicates its most experienced B2B technology marketing professionals, innovative tools, and industry-specific methodologies to focus exclusively on B2B technology marketing. Here’s what this means for B2B technology clients:

• Dedicated support: A cross-functional team of B2B technology marketing veterans committed to customer success.

• Specialized tools and resources: Modern platforms and methodologies adapted to the technology industry.

• Innovation and agility: The latest techniques and technological innovations, from GenAI to martech and automation.

• Deep analysis and perspectives: Up-to-date, industry-specific data and best practices.

• Customized solutions and strategies: Customized solutions to fill gaps, drive growth and boost measurable results.

Jody E. Jepson, Vice President of Growth Strategy and Marketing at Keystone Technologies, shared her experience working with Ideas Collide: “Their deep understanding of the B2B technology business is evident in their strategic vision and innovative marketing moves. Ideas Collide excels at navigating the complex landscape of our industry, offering comprehensive expertise in all areas of marketing, from creative lead generation to go-to-market strategies. Their analytics-backed approach ensures that every campaign is goal- and results-driven.”

How to face the main challenges of technological marketing

IC Tech’s offerings expand beyond services; the agency provides integrated solutions tailored to the technology industry, including:

• Ecosystem growth: Comprehensive strategies for partner recruitment, enablement and engagement.

• GenAI– Personalization and interactions enabled: Integrating GenAI into the customer journey to enhance marketing strategies, improve user experiences, and optimize customer interactions.

• Sales and technical training: Robust programs ensure sales and technical teams are prepared to effectively represent solutions.

• Return on investment Analysis: Analytics tools to clearly demonstrate the impact of marketing investments.

• Integrated Marketing Programs: Customized solutions that ensure consistent communication across all channels.

• Demand Generation and ABM: Targeted campaigns that drive engagement and conversions.

• Martech Optimization: Identify and optimize the right martech stack for customer needs.

Leadership with decades of experience

IC Tech is led by technology marketing experts with decades of experience across SaaS, semiconductor, hardware, and IT sectors. This leadership ensures that IC Tech is well-equipped to meet the unique needs of technology companies across a variety of industries. With the launch of IC Tech, Ideas Collide is committed to increasing investment in AI, audience research, marketing technology, and business intelligence to foster continued innovation.

Jepson added: “I have found that what sets Ideas Collide apart is that their team is committed to supporting you as a strategic partner, committed to driving our growth and ensuring our brand remains at the forefront of the industry. For me and my team, their dedication, experience and innovative approach make them an indispensable asset in achieving our business and marketing goals.”

The launch of IC Tech is the first step in Ideas Collide’s journey to redefine what’s possible in B2B tech marketing. From advanced ABM strategies to GenAI-powered research and analytics, the agency has a number of initiatives planned for the coming quarters. To learn more about current and future investments in this space, visit ictechagency.com.

About Ideas Collidmy

Ideas Collide offers a full suite of custom marketing solutions working with Fortune 100 clients, global brands, and startups. Headquartered in Phoenix, Arizona with offices in Portland, Oregon, the agency team leverages data and insights, technology and design, and content and media to meet any business and market challenge with innovative strategies, integrated into engaging campaigns that deliver impact. Connect with ideascollide.com to learn more about how the agency invents, integrates, and drives impact for businesses.

For more information about IC Tech, please visit ictechagency.com.

For interviews and further details related to this release, please contact:
Vicki Diaz
Senior Brand and Business Development Manager
[email protected]