Native Grill & Wings teams up with Arizona DJ and radio host Holmberg for the Ultimate Wing Eating Contest

Local music chain and radio personality to seek advocate in support of Arizona Humane Society

LOS ANGELES, Aug. 6, 2024 (GLOBE NEWSWIRE) — Grill and native wingsNative Grill & Wings, a Phoenix-area chain known for its signature wings and vibrant atmosphere, is launching the ultimate wing showdown, Holmberg’s “Handle the Heat,” featuring beloved Arizona DJ and radio host Holmberg. Beginning August 8 and running through August 28, the local chain will host weekly challenges at Phoenix-area Native Grill & Wings locations where locals can see if they can handle the heat and secure a spot in the championship round on September 4. The preliminary schedule for the showdown is as follows:

• Thursday, August 8, Native Grill & Wings 5030 East Ray Road, Phoenix, AZ 86044, 5:30 p.m. to 7:30 p.m.

• Wednesday, August 14, Native Grill & Wings 1947 South Signal Butte Road, Mesa, AZ 85209, 5:30 p.m. to 7:30 p.m.

• Wednesday, August 21, Native Grill & Wings 5020 West Baseline Road, Phoenix, AZ 85339, 5:30 p.m. to 7:30 p.m.

• Wednesday, August 28, Native Grill & Wings 13929 West Waddell Road, Surprise, AZ 85379, 5:30 p.m. to 7:30 p.m.

On September 4th, the winners will compete in the Championship Showdown to be held at Native Grill & Wings at 4341 East Baseline Road, Gilbert, AZ 85234 from 5:30 p.m. to 7:30 p.m. Holmberg and Native Grill & Wings will provide the sauce, award them with a monetary prize, and more. To register and see a complete list of rules and details, potential competitors should visit 98kupd.com.

If you prefer to eat wings at your own pace, Native has you covered. To celebrate the ongoing competition, the Holmberg Special will hit Phoenix menus on August 8. The satisfying meal includes 10 juicy wings and a refreshing Stella Artois (one bottle or 16 ounces) for $19.79. The limited-time offer runs through September 8 and for every special sold, $1 will be donated to the Arizona Humane Societya cause close to both Holmberg and Native.

“No matter how spicy it is, I’ll put anything in my mouth to help the Arizona Humane Society because I love animals more than people,” said radio host and DJ John Holmberg.

“We are thrilled to partner with Holmberg, an Arizona icon, to not only host a spirited wing-eating competition, but also to create a menu that will benefit the community,” said Ashley Montgomery, vice president of marketing for Native Grill & Wings. “All animals deserve a good home, and we hope that through our initiative we can promote the impactful work of the Arizona Humane Society.”

For more information or to find a Native Grill & Wings location near you, visit www.nativegrillandwings.com.

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About FAT Brands (Fresh. Authentic. Tasty.)
FAT Brands (NASDAQ: FAT) is a leading global franchising company that strategically acquires, markets and develops fast casual, quick-serve fast food, casual dining and fine casual dining concepts around the world. The Company currently owns 18 restaurant brands—Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great American Cookies, Smokey Bones, Hot Dog on a Stick, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Native Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses—and franchises and owns more than 2,300 units worldwide. For more information about FAT Brands, please visit www.fatbrands.com.

About Native Grill & Wings
Native Grill & Wings is a stylish, family-owned sports grill with 20 franchised locations across Arizona and Texas. Native, as it is known to fans of the brand, offers more than 20 award-winning wing flavors that customers can order by the unit, as well as an extensive menu of pizzas, burgers, sandwiches, salads and more. For more information, visit www.nativegrillandwings.com.

About the Arizona Humane Society
Since 1957, the Arizona Humane Society has saved the lives of the Valley’s most vulnerable pets. Guided by its Ethical No-Kill™ philosophy, AHS saves thousands of sick, injured and abused pets each year. In 2024, the shelter opened its state-of-the-art Rob & Melani Walton Papago Park Campus to support its innovative system of care, which includes one of the largest shelter trauma hospitals in the country, along with intensive care units, comprehensive medical and foster programs, vital animal ambulance and research services, behavioral intervention programs, and pet adoptions. With more than 400 employees across three locations, AHS’s community-based model is comprised of a Pet Resource Center, affordable veterinary services, proactive outreach, community support, and collaboration with partners that help keep more pets in loving homes where they belong. For more information, visit azhumane.org.

MEDIA CONTACT:
Erin Mandzik, FAT Brands
[email protected]
860-212-6509